Circular Economy

Circular Economy

As our goal is to gradually replace all our fabrics with RPET fabrics and natural fabrics exclusively, we have started carefully “building” this process, placing stepping stones which will soon lead us to the accomplishment of our mission.

“Circular Independence”, our sister brand, is the beginning of this. As an environmentally friendly brand which aims to produce garments using as few raw materials as possible and replacing them with plastic, we reduce energy consumption along with pollution, bringing new life to plastic.

With a rising concern for the amount of plastic in our oceans, we collect water bottles from Greek seas and landfills. From these we create circular fashion... 


We are doing our bit by choosing to create fabric from recycled plastic bottles rather than using oil. This not only saves the plastic from ending up in oceans and landfills, it saves oil from being used and also uses less energy when processing it into fabric. 

Our fabric is created from recycled plastic bottles which have been collected from the Greek coastal areas using a special process which transforms them into fabric (RPET) and, in addition, this fabric can be recycled again at any time.

In 2019 we collected 12 tons of plastic bottles in order to give them life again. The sunglasses were our first product created from this recycling process and during 2021, we launched our first collection of unisex clothes.

How this happens:

Plastic bottles are collected for recycling. Caps are removed and bottles are sorted by color.  After this, the bottles are cleaned and sterilized to remove any nasties. The plastic is dried and shredded into small flakes. Then, the flakes are melted and extruded (squeezed) into yarn and this yarn is spun into thread. The unique barcode decorated on all the clothes is our identity. This is exactly the image we want you to remember and in this way, get to know our story; the journey of each article of clothing before it reaches your closet.

Our unique barcode guides you into the world of circular economy. In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear. Circular economy is model of production and consumption which involves sharing, reusing, repairing,  and recycling existing materials and products for as long as possible.

We only have one Earth. Together, let's take care of her!