SS21 GOLDEN RATIO
The Spring ’21 Collection draws inspiration from the Golden Ratio which is also known as the “divine proportion” due to its connection with the physical world.
The fabrics used in this collection contain a harmony and beauty of form – from the circular shape to the dynamic movement within. It is an endless line that signifies growth, continuity and the rhythm of breath and life. The spiral also symbolises the navel which is the centre of life.
Through my new collection we invite you to redefine your freedom, define your space, find your balance and, through all of this, rediscover yourself. This collection encourages you to bloom from within, to recognize your uniqueness, your power and the magic of a life without boundaries. This new mindset allows the Golden Ratio to give your life new meaning.
Coral, terracotta and hues of green and yellow are the basic colours you will see emerging through the spiral which highlight the elements of the earth. Terracotta, the colour of the earth, meets the coral of positivity, the green of nature and yellow which reminds us of the sun’s rays: our rebirth.
Prints are the element which gives identity to our brand and each one is unique. In this year's Golden Ratio collection, you will find different prints which, combined with each other, create exceptional mix and match looks.
A black-based print with two different flowers and two different blooms in shades of orange, coral and red, create a sensuous look. Their olive-colored leaves signify nature and freedom. Their movement captures the blossoming of spring flowers and the balanced proportion of the Golden Ratio.
With a white background, this print gives a more intense element to the spiral within the Golden Ratio. This is a print that highlights the purity of nature and its freshness while shades of orange make it pop. This particular print reminds us of the time of day when the sunset reveals its most vibrant colors.
This print represents nature while the movement of the flowers and their shapes follow that of a spiral which gives a special flow to it. Coral is the color of optimism and hope which meets the white of purity and freshness as well as the green of nature in this design.
One of the most free-spirited prints of our SS21 collection is a combination of four different prints which create a unique patchwork design. The shells bring to mind the sound of the sea while the bohemian flowers, carefree moments. The flowers and leaves are in bloom and the pattern flows to create the harmony of the Golden Ratio. Yellow, coral, red, green and white are the colors of spring, rebirth and blossoming.
Symmetry is predominant in this print made up of shades of green with white and orange details. The flowers blossom within the spiral and capture the rebirth and the balance of nature.
Our obsession with the '70s has finally peaked and while boomers have lived through crochet and cords once already, we can't help but desire to wear the remixed silhouettes of that decade. The 70s will always be etched in our minds as a decade of liberation (and not just sexual); a decade when psychedelic patterns on clothes and sexy swimsuits were more than hot fashion items. Heels were not delicate but noisy and wooden. And, twin-sets, which had been so popular until then, represented conservatism to the youth who were ready to “explode”.
Whether the combinations made any sense was another matter. There are no rules in the fashion game now. Whether the combinations made any sense was another matter. The clothes have been designed to mix and match as well as cross genders. You’re playing and making up the game as you go. The explosion of colors represents the vibrancy of summer.
While a button-down shirt may forever be classified as a wardrobe staple, the printed version has a specific reference point in time—the ‘70s. This era embraced a more-is-more attitude when it came to design. From paisley to flower power, prints are back and they are bolder than ever. It’s not only the ideal summer shirt, it can be worn all year round. With its stylish silhouette, anyone can wear it with virtually anything; layer it in the winter, unbutton it in the summer. Thus, they are an important part of this collection.
The breezy crochet knit of the ‘70s is back, remixed in irresistible new patterns and silhouettes that can be layered or worn on their own. Get that ‘70s vibe and wear one.
What about swimsuits?
As always, the search for the ultimate women's swimsuit typically kicks off at the first hint of warmer weather. That’s the time we begin dreaming of colourful bikinis and sexy one-pieces. Look no further; with our new beachwear collection, we can now all enjoy the sun. The suits include triangles and one pieces that highlight the femininity and sexy curves of your body. Yellow is combined with various shades of green and blue and orange hues are mixed with red, white and blue. Our prints take you back to the 70s and make you want to look into your grandma's wardrobe for some pool hats and then set up your favourite striped umbrella on the beach. Good vibrations.
For those who want to reveal a bit more skin, don't forget about the
classic triangle bikini. For those who dare!
Put on your favourite swimsuit, close your eyes, turn on some '70s
summer sounds, and you’ll feel like you’re island hopping in no time.
The beach towels, in collaboration with "Circular Independence", which we all fell in love with in the summer of 2020, are back for summer 2021 as well!
Our fabric is created from recycled plastic bottles which have been
collected from the Greek islands and coastal areas using a special process which transforms them into fabric (RPET) and, in addition, this fabric can be recycled again at any time. And, of course, our towels are designed in our favourite summer prints from the S/S21 collection. Colours such as orange, blue and green as well as ‘70s patterns will make your visits to the beach or the pool both fun and eco friendly! As our beach towels are created and based on circular economy, our most basic principle is that when you no longer need them, you give them back to us and we give them a new life.
They are one of our ‘must have’ items for the summer!
Let’s dance this summer! Let’s feel the 70s vibes as much as we can.